BOOM groups with IMG for licensing Keanu Reeves’s BRZRKR

Coming quickly: BRZRKR lunchboxes, motion figures, and shoelaces. BOOM! Studios has introduced a multi-year cope with world licensing firm IMG that can see IMG handle shopper merchandise licensing alternatives for the hit Keanu Reeves-created franchise. IMG will work to develop BRZRKR outdoors of comics in order that, as BOOM! places it, “followers [can] have interaction with the sequence’ distinctive themes in new methods, together with by attire and equipment, collectables, toys, meals and beverage, and location-based experiences.”

Co-written by Reeves and Matt Kindt, illustrated by Ron Garney, coloured by Invoice Crabtree, and lettered by Clem RobinsBRZRKR follows an immortal mercenary, B. (who, seen under, occurs to look loads like Reeves), as he hunts for the key behind his immortality. A Netflix adaptation of the comedian is already within the works.

BRZRKR discovering its means into the arms of IMG isn’t any shock given Reeves’s involvement. Reeves is represented by WME, which is owned by mother or father firm Endeavor, which additionally owns IMG. Within the PR asserting the partnership, BOOM!’s Filip Sablik and IMG’s Gary Krakower expressed the requisite enthusiasm:

“The immortal universe of BRZRKR has captured the imaginations and flamed the fervour of fandom around the globe, and we’re solely starting to scratch the floor of the potential of this wonderful franchise. We’re thrilled to have IMG, the worldwide chief in licensing shopper merchandise, as our unique companion to unleash the complete potential of Keanu Reeves’ visionary creation,” mentioned Filip Sablik, BOOM! Studios’ President of Publishing & Advertising.       
Gary Krakower, Vice President of Licensing for IMG, mentioned, “BRZRKR is probably the most thrilling unique comedian e-book sequence launched in current occasions. With its staff of proficient celeb creators, thought-provoking themes and gripping narrative, this sequence has all of the substances to change into the following massive comedian universe. We’re delighted to come back on board as BRZRKR’s world licensing consultant and assist develop its attain and consciousness by focused shopper choices.”

Licensing BRZRKR, one of many largest hits BOOM! Studios has ever had, may really feel like a certain factor, particularly given Reeves’s recognition and the aforementioned Netflix adaptation. Nonetheless, one wonders what merchandise lend themselves to tie-in with a hyperviolent, adult-oriented comedian about an immortal warrior. That youngsters’ lunch pail we talked about earlier? Most likely not going to occur.

Nonetheless, the Reeves renaissance gained’t be stopped, and with SAG/AFTRA nonetheless presently on strike the actor could also be in search of alternate sources of earnings. How a lot this new deal will herald for him or the opposite events concerned can be fascinating to see.

You’ll be able to inquire about licensing BRZRKR for breakfast cereal, pajamas, and laundry detergent here.