A film initially designed to be watched in fast bursts on a cell gadget, will now be getting a full-on theatrical launch. Quibi’s Die Hart is getting a restricted theatrical launch by Prime Video, making the newest twist within the Quibi saga — one far too lengthy or sophisticated to suit right into a video on Quibi. The “film” — actually a feature-length remodeling of the sequence’ authentic 10 episodes — is directed by Bizarre: The Al Yankovic Story helmer Eric Appel, who since Brooklyn 9-9 has apparently usual himself a profitable profession in a weirdly (no pun supposed) particular area of interest. John Wick franchise scribe Derek Kolstad created the sequence with Stuber author Tripper Clancy.
The entire runtime of Die Hart is one hour, 18 minutes (until there’s something new added to the unique sequence for the theatrical launch). It will likely be dropping in theaters worldwide on February twenty fourth in “choose cinemas,” which might be both a restricted launch in New York and Los Angeles, or a Fathom Occasions-style screening the place theaters across the nation can opt-in for a restricted launch.
In Die Hart, a fictionalized model of actor and comic Kevin Hart is uninterested in being forged as a sidekick. He units out to reinvent himself as an motion star with the function of a lifetime, however issues get real-life harmful fairly rapidly. The movie additionally stars John Travolta, Nathalie Emmanuel, Jean Reno, and Josh Hartnett.
Initially launched on Quibi in 2020, Die Hart was one of many tasks picked up by Roku when it acquired Quibi’s property. Presently, Roku is in manufacturing on Die Hart 2: Die Harter, which is able to star John Cena, Ben Schwartz, and Paula Pell alongside a returning Hart.
Quibi was the brainchild of former Disney and Dreamworks government Jeffrey Katzenberg. The idea was pretty easy: it might attempt to seize the vitality round TikTok or early YouTube, the place all of the content material was short-form and taylored for private units…however it might accomplish that utilizing enormous stars with bankable names. The corporate stated their hope was to be the go-to leisure platform for individuals using on mass transit, ready in strains, and different chores that create downtime in the course of the day.
Sadly for them, their launch occurred simply because the Covid-19 pandemic shut down many of the world, and thousands and thousands of people that would possibly in any other case be bored on the subway, all of a sudden discovered themselves sitting round at residence. These circumstances, mixed with the truth that a number of observers and potential customers by no means thought it was that good an thought to start with, introduced on a fast loss of life for Quibi, which folded in December 2020 — simply 8 months after its programming had debuted in April.